Wild One
Director of Brand Marketing

Wild One is making life with your dog look as good as it feels. We create design-forward, innovative pet products that empower dogs and their people to walk, travel, play, and live in style.

Core Responsibilities:

Brand Strategy & Positioning: Leading the continuous refinement of the brand’s overarching marketing strategy, and ensuring consistent brand messaging and visual identity across all channels and touchpoints.
Marketing Campaigns: Concepting and executing 360° go-to-market strategies for product launches, promotions, events, partnerships, and evergreen initiatives.
Marketing Calendar: Maintaining the marketing calendar, ensuring cohesive execution across campaigns, and creating monthly brand plans, storytelling frameworks, and content strategies to drive engagement and awareness.
Channel Management: Overseeing all organic marketing channels, including email, SMS, social media, influencer and affiliate marketing, partnerships, PR, and web.
Performance & Budget Management: Defining and tracking KPIs for the effectiveness of marketing initiatives, and developing and managing the annual marketing budget to maximize ROI.

Samples of Work

Campaign Example: Moss Collection Launch

Developed and executed the go-to-market strategy for our Moss color launch, which sold out in 7 days.

Managed the teaser, launch, and post-launch strategy across social, email, SMS, web, paid ads, PR, and influencer.
Collaborated with the Creative team on campaign creative direction and assets.
Collaborated with the Web Development team on the collection landing page, PDPs, and web experience.
Collaborated with the Growth team on sourcing paid Ad content to drive conversions and lower CAC.
Partnered with content creators on engaging UGC for organic and paid channels.
Seeded influencers to support the launch to create an awareness halo effect.

Teaser content examples driving to a waitlist sign-up page

Launch content examples

Worked with influencers on sponsored and whitelisted posts, content creators on engaging UGC for organic and paid channels, and Fabletics on a cross-promotional giveaway for awareness of the new colorway which had a 145K reach.

Content Series Example: Pets & Their People

Spearheaded the return of the Pets & Their People content series, which interviews interesting pet parents within the Wild One community, spotlighting their dogs, work, homes, and stories. Past iterations have featured well-known dog moms from Sandy Liang and Susan Alexandra, to Molly Baz and Rachel Antonoff. The series lives across the Wild One blog, email (380K+ readers), and Instagram (188K+ followers) via video, graphic, and IG Story formats.

My Contributions:

Collaborated with the Creative team to refresh the series’ brand identity
Coordinated with talent and supported production during photoshoots
Developed all interview questions and edited the accompanying written content
Partnered with the Social team to create and refine the series’ assets

Email Components:

Social Components:

Partnered with the Social team on creating Reels and static graphic carousels, which were posted collaboratively with the featured talent.

Blog Article Component (click here to read more!):

IRL Events Example: Wild Walks

Fully organized and hosted Wild Walks, a series of in-person community events designed to connect dog lovers through pup playtime, park walks, pet photo portraits, Wild One goodie bags, and partner brand activations. Each gathering attracted 100+ attendees, driving brand awareness and deepening community engagement. Events were supported by strategic pre-event promotion and post-event recap content to extend reach and impact. Click here to watch an event recap Reel!