Trash Is For Tossers
Social Media & Editorial Manager

Lauren Singer is an environmentalist, a pioneer in the zero waste movement, creator of the zero waste blog, Trash Is For Tossers, and Founder & CEO of the zero waste shop, Package Free.

Core Responsibilities:

Strategized, managed, and optimized Lauren’s online brand presence and communication across Instagram, Facebook, Twitter, YouTube, TikTok, the Trash Is For Tossers blog, and the Trash Is For Tossers newsletter.
Managed the marketing calendar and oversaw the entire content creation process—from initial creative direction to graphic design, photography and video production, editing, and copywriting.
Managed daily posting and community management.
Developed a new social media strategy for Trash Is For Tossers focused on building reach and community engagement.
Implemented a new data tracking system to monitor social KPIs.
Managed brand partnerships, press features, and digital events for both Lauren Singer & Trash Is For Tossers.

Samples of Work

Social Infographics

Social Videos

View TikTok and Reels on Lauren’s page here.

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Social Copywriting

Copy was typically longer-format, with an educational focus. Examples can be found all over Trash Is For Tossers Instagram, Facebook, and Twitter.

Instagram Story Graphics

Partnership Content Creation

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Editorial Copywriting

Wrote press interviews for Lauren Singer, including features with Thrillist, Goop, Create & Cultivate, and Imperfect Foods.

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Researched and wrote weekly editorial articles for the Trash Is For Tossers blog, manually reconfigured the website for optimal UX, and integrated keywording for SEO optimization.

Sustainable Articles:

Zero Waste Periods

Zero Waste Greeting Cards

A Zero Waste Starter Pack?

Zero Waste Oral Care

Zero Waste Food Storage

My Zero Waste Shower Routine

My Zero Waste Shaving Routine

My Favorite Zero Waste Kitchen Items

Last Minute Zero Waste Gift Ideas

Secondhand Gift Ideas

Zero Waste Stocking Stuffers