The Blue Standard

Led the launch strategy for Oceanic Global’s Blue Standard—a first-of-its-kind, cross-industry certification program designed to help businesses create measurable, ocean-positive impact by reducing their environmental footprint and championing sustainable practices.

My Contributions:

• Fully developed and executed the go-to-market launch strategy

• Created assets including teaser videos, infographics, and newsletters

• Collaborated on the design and development of the program’s dedicated microsite